Business Strategy And Operations
Essentials of Public Relations
Strategies for the Modern Public Relations Professional
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Writing Skills for Public Relations
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Strategies for the Modern Public Relations Professional
Lesson Objectives
Strategies for the Modern Public Relations Professional
- recognize modern research methods for finding out what your audience wants and needs
- identify the characteristics of a successful PR plan
- recognize the qualities of effective modern influencers
- recognize how to build relationships with your Influencers
- recognize how to handle a PR crisis effectively
- recognize how to measure and monitor the success of a PR campaign
Overview/Description
Public Relations has always been a balance of persuasion, information, and communication - but these terms imply a one-sided relationship. The rise of social media and lightning-fast news cycles requires that modern PR professionals engage more with their audience and build and maintain relationships. In this course, you'll learn the fundamentals of modern PR, including new research methods, how to create and maintain relationships with your influencers, and how to react when things go wrong. You'll also learn how to build and monitor a successful PR campaign.
Public Relations has always been a balance of persuasion, information, and communication - but these terms imply a one-sided relationship. The rise of social media and lightning-fast news cycles requires that modern PR professionals engage more with their audience and build and maintain relationships. In this course, you'll learn the fundamentals of modern PR, including new research methods, how to create and maintain relationships with your influencers, and how to react when things go wrong. You'll also learn how to build and monitor a successful PR campaign.
Target Audience
Individuals who are new to Public Relations or anyone wishing to refresh their Public Relations skills
Individuals who are new to Public Relations or anyone wishing to refresh their Public Relations skills
Writing Skills for Public Relations
Lesson Objectives
Writing Skills for Public Relations
- identify the characteristics of a compelling key message
- recognize how to write a press release that gets the attention of your intended audience
- recognize best practices for distributing a press release
- identify key characteristics of quality social media releases
- recognize ways to build engaging social media into your public relations campaign
Overview/Description
Writing is an essential skill and responsibility for all public relations professionals. Good writing is often time consuming and doesn't always come easy. In this course you'll learn how to develop your key message, create and distribute attention-grabbing press and social media releases, and manage an engaging social media campaign.
Writing is an essential skill and responsibility for all public relations professionals. Good writing is often time consuming and doesn't always come easy. In this course you'll learn how to develop your key message, create and distribute attention-grabbing press and social media releases, and manage an engaging social media campaign.
Target Audience
Individuals who are new to Public Relations or anyone wishing to refresh their Public Relations skills
Individuals who are new to Public Relations or anyone wishing to refresh their Public Relations skills
